The Salutation, Hammersmith

Client. Fullers
Contract Value. £500K

Unusually for Fullers, with their immaculate estate, the Salutation had fallen into a rather sorry state and the brief was a difficult one, as it  lies at the wrong end of Hammersmith and had become a male-dominated big screen sports pub.

Mike was instructed to craft a solution that increased its appeal to both females and to an emerging quality 23-35 year old affluent market – but, a solution that simultaneously retained the sports element as the base for growth.

Additionally,the link to the very attractive beer garden had to be enhanced and transformed into a desirable area to settle rather than acting as a mere inhospitable corridor.

The resulting refurbishment was not only an immediate hit with the required target markets, but also drew some lavish praise from the Retail Director as a model for future similar complex solutions.